Rainforest Alliance and Mars have teamed up to redouble efforts 'to help thousands of farmers meet holistic social and environmental standards so that their farmers can meet Rainforest Alliance certification'. The ultimate aim is to get the popular Galaxy bar to bear the famous Rainforest Alliance Certified frog by 2010 and Mars aims to have all of its cocoa sustainably sourced by 2020. This move bears similarities to Cadburys Dairy Milk's move to Fairtrade certified cocoa.
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